Operations Executive (PJ's Coffee Vietnam)
Position Overview
The Operations Executive is responsible for ensuring smooth and efficient daily operations of coffee store(s), including new store setup, operational readiness, and on-the-job staff training in line with company standards. This role covers end-to-end operational execution-spanning store operations, service quality, SOP compliance, branding consistency, and coordination with marketing, agencies, and partners. Acting as a key execution link, the role supports business growth by maintaining operational excellence while enabling effective campaigns, partnerships, and continuous improvement.
What You Do
1. Operations Management
Oversee daily operations of assigned PJ’s location(s) in line with company standards and business objectives
Work at least one (1) morning shift and one (1) night shift per month at each store to proactively identify and resolve operational issues
Ensure consistent quality of coffee, beverages, pastries, and food across stores; conduct research and propose seasonal and annual menu updates
Monitor operational performance, service quality, and customer experience; recommend and implement continuous improvements.
Ensure full compliance with SOPs, hygiene, food safety, and operational policies; develop, update, and publish procedures as required.
Gather feedback and ideas from store teams to improve operations and foster a positive, collaborative work environment
Manage customer feedback across all platforms (IPOS CRM, Facebook, and other channels) within 24 hours, ensuring professional service recovery
Represent PJ’s with a positive and professional image to baristas, GEMs, store managers, and customers
Identify and report operational risks, issues, and execution gaps to management in a timely manner
Prepare and submit required daily, monthly, and quarterly operational reports
Attend and actively participate in management meetings and training sessions
2. Marketing & Partnership Execution
Act as a key execution link between store operations, branding, marketing, and partnerships.
Implement brand guidelines consistently across physical stores and communication channels.
Coordinate with external agencies on: Brand positioning and branding guidelines, visual identity and tone of voice, content direction for digital and in-store channels
Support development and execution of content strategies aligned with brand direction.
Translate brand standards into practical and effective in-store execution.
Support planning and execution of promotional and brand visibility campaigns at store level
Ensure brand consistency across stores, online platforms, and promotional materials
Serve as the primary contact point for partnerships with banks, organizations, and external partners.
Coordinate execution of co-branding initiatives, joint promotions, and events at store level
Ensure promotional materials and partnership offers are correctly implemented in stores
Collect and report performance feedback from marketing and partnership campaigns to management
What we look for
1. Core competencies & skills
Must possess problem solving skills based on operation data.
Must possess resourcefulness & adaptability skills.
Ability to understand fundamentals of business management, or be willing to learning basics of managing a business.
Possess leadership skills is preferred.
2. Qualifications
Experience in supervisor/ managerial role within hospitality or F&B industry is preferred
Must have reliable means of transportation to and from the assigned stores.
Ability to communicate through different communication channels, including email, phone, project manager software, IPOS CRM, IPOS HRM and conference calls (if necessary)
Must understand, or be willing to learn, franchise-based systems and procedures
What's In It For You?
Salary during the probationary period is 85% of the base salary.
12 paid days off on annual leave. Leave regulations are specified in the Internal Regulations of TRG F&B Company Limited and abide by the Labour Code.
Please note that no paid annual leave will be granted during the probation period.
Strong culture to support your learning and development and growth
Access to internal training resources, online learning platforms, and our company library
Multiple networking, collaboration, and training events each month
Recruitment process
Apply via the "Apply for this job" button on this job description --> Pre-hire assessments (received via email right after your application submission, please complete them within 3 days) --> 1st round with HR --> Final round with Line Manager --> Offer
- Department
- TRG F&B
- Role
- Operation Manager
- Location
- Vietnam
Why join us
TRGers are our greatest assets.
We are committed to providing the best to our valuable team members that expand beyond your typical monetary rewards, paid time off, and healthcare offerings.
Wanna know what we offer our TRGers?
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About TRG International
TRG International is a global market leading professional services firm, focused on delivering technical excellence.
We believe that with the right IT solutions working quietly in the background, our customers can be free to focus on their core business.